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Showing Tag: "target market" (Show all posts)

How Feasible is Your Business Idea ?

Posted by Karen Fischer on Monday, May 13, 2013, In : Starting a Business or New Business Idea 



Whether you are starting a business from scratch or are looking to add a new business concept on to your business, it is important to understand the feasibility and long term viability of your business idea  before you spend your life or your company savings along with your valuable time.  This is also a very important step before approaching a financial institution for financing.  In most cases a financial institution does not need a detailed 60 page business plan, they just need to know tha...
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Understanding Your Prospects for Online

Posted by Karen Fischer on Thursday, May 9, 2013, In : Digital Marketing 



Though it is always important that you always understand your target market, digital marketing and an online presence have reinforced the requirement that you really need to understand the problem you solve for potential customers as well know exactly who your prospects are, otherwise you will not receive your return on your investment in the digital world.  You really have to understand how your potential customers will find you as well as understand how to attract the prospects you want to ...
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Understanding Your Target Market and Why It Is Important

Posted by Karen Fischer on Sunday, June 17, 2012, In : Marketing Practice 
Karen Fischer
One of the key areas that is very important to understand about your business is your target market.  If you are not sure who you are selling to, this could be the downfall of your business without you even understanding why.  I do not know how many times I have been involved in a networking event and met a business owner that told me that their target market is everyone.  Narrowing down your target may sound limiting, but if you think that your products and services are for ever...
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Why Not Knowing Your Target Market Can Cost You

Posted by Karen Fischer on Saturday, February 25, 2012, In : Marketing Practice 
Karen Fischer
How many times have you been asked who your target market is and depending on whether you are business to consumer or business to business, you have answered – anyone or any business? The reality is that this is not true and is usually where a start-up or small business owner can get in the most trouble and end up spending time and money that does not provide you the return you want or need.

What is your target market?   If you could select a business or consumer that was a per...
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