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Showing Tag: "return on investment" (Show all posts)

Digital Marketing - Is it Really that Different?

Posted by Karen Fischer on Thursday, April 11, 2013, In : Digital Marketing 


 

Though in some industries, print advertising and marketing is still alive and living, the majority of businesses are starting to rely on digital marketing for their business.  With the age of digital marketing out of the woodwork come new businesses putting up a shingle or old companies rebranding themselves saying they are a digital marketing company, when last week they may have been just mediocre graphic design or internet development company.  When people say or think digital, the intern...
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Am I Getting The Bang for the Buck for My Marketing Spend?

Posted by Karen Fischer on Thursday, April 12, 2012, In : Marketing Practice 
Karen Fischer
One of the reasons small businesses struggle with spending money on marketing is because they are not sure if they are getting the bang for the buck. There is only so much money to spend, but how do you know if you are getting a return on your investment?  If you asked most business owners if the money they disbursed on marketing was well spent, they most likely could not tell you.


There are some marketing components that it will be hard to determine the actual dollar figure retu...
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Our Canada small business blog provides you with articles and small business advice across different areas of your business and in support of our small business consulting and small business coaching practice. 

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