Showing Tag: "marketing strategy" (Show all posts)

Small Business Websites – How Not to Get Burned

Posted by Karen Fischer on Thursday, December 15, 2011, In : Digital Marketing

You have decided that you need a website for your small business and now you have everyone who can spell web approaching you to develop your website. Some are graphic designers, others are IT developers, and are even others picked this up as a hobby and turned it into a business. As you weed through the fog, you find some that are truly full service web development houses. The problem is that the average small business owner will go for door number one or two because the pri...

How To Get the Most from Your Marketing and Sales Efforts

Posted by Karen Fischer on Saturday, September 24, 2011, In : Marketing Practice

Karen Fischer

Have you ever wondered why the marketing that you have implemented in your business has not worked for you or why you are not getting the return on a marketing program your sales group talked you into in order to generate leads? You may have even decided that marketing just does not work for you.

The problem with marketing is that it needs to go hand in hand with your sales strategy and needs to be utilized for your industry, your sector, your specific market, and your geography....

Is Social Media Right for Your Small Business?

Posted by Karen Fischer on Tuesday, June 14, 2011, In : Digital Marketing

Karen Fischer

Are you as small business owner that is a baby boomer asking yourself – how in the heck is Twitter and Facebook that my kids use going to help my business? If you aren’t sure or haven’t even considered Social Media, then you need to think about the following. Who are my customers and how are they influenced? If you answered that all of your customers are 50 and over and would never use Social Media, then think again. Ask yourself who influenced that decision maker and how ...

Why Having a Strategy and Building a Foundation are Important

Posted by Karen Fischer on Tuesday, June 14, 2011, In : Business Practice

Karen Fischer

Have you ever been approached by someone saying they can develop a website or a marketing brochure for you for what you truly believe is a reasonable price. You then have them develop the site or brochure and then you still wonder why people are not visiting your site and you have 5000 brochures in the closet that your sales force or channels never use? So many businesses feel that having a strategy is for “big business” and is not important to them, but the truth is not h...

Is Strategy Seen as a Bad Word in Small Business?

Posted by Karen Fischer on Tuesday, June 14, 2011, In : Business Practice

Karen Fischer

Strategy for most small business owners is seen a “bad word”. In many cases, rightly so as theyhave been visited by many a consultant that has told them they need a strategy document. They then engage the consultant who spends a few hours in their business and then writes a four hundred page document that is used as a paper weight or sits in a drawer collecting dust. In many instances afterreading the document, they are not even sure this document was written for their bus...

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Karen Fischer

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