Karen Fischer
One of the reasons small businesses struggle with spending money on marketing is because they are not sure if they are getting the bang for the buck. There is only so much money to spend, but how do you know if you are getting a return on your investment?  If you asked most business owners if the money they disbursed on marketing was well spent, they most likely could not tell you.


There are some marketing components that it will be hard to determine the actual dollar figure retu...

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