Showing Tag: "marketing plan" (Show all posts)

Marketing Will Not Provide Instant Gratification

Posted by Karen Fischer on Thursday, March 7, 2013, In : Marketing Practice

Karen Fischer
Marketing is a phenomenon that is sometimes very misunderstood by some business owners. In a lot of cases, it is an overhead that many will avoid spending money until they are in trouble financially or their business has been stagnated and is not growing at the pace it was in the past. This is when they might decide they need to start marketing to get new leads and then when they do not have new prospects flocking to their business after they have tried implementing one market...
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What is Marketing for Most Small Businesses?

Posted by Karen Fischer on Sunday, September 30, 2012, In : Marketing Practice

Karen Fischer
One of the biggest issues I see when I am talking to my small business clients about marketing is them actually understanding what marketing really is and how it can truly help their business. So many have been taken advantage of by the last vendor that called and said they needed marketing and was a single web developer who sold them a 6K website that no one can find, a communications marketing consultant who sold them a brochure that is out of date, or the social media guy...
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Should I Create a Marketing or Business Plan First?

Posted by Karen Fischer on Sunday, April 15, 2012, In : Business Practice

Karen Fischer

I do find that questions that I see posed on social network sites or asked by clients are usually where I tend to get my inspiration to share lessons learned and today is no different. Someone posed a question on LinkedIn on whether it would be more beneficial to spend time on a Marketing Plan or a Business Plan and I cringed when I started reading where some readers said they would definitely spend time first on a Marketing Plan.

I am not sure why so many small business owners ...

How to Ensure You Are Receiving the Best Services for Your Business

Posted by Karen Fischer on Thursday, October 6, 2011, In : Business Practice

Karen Fischer
In the last couple months through providing expertise and advice to a couple non-profit organizations that I have affiliation, I realized just how difficult it must be for small businesses to make informed decisions about the services they purchase from vendors. In one case the organization had been oversold services for their size of business. In the second case, the board member was trying to make a decision on a quotation without understanding what features they would be rec...
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The Importance of a Business Plan for Small Business

Posted by Karen Fischer on Thursday, June 16, 2011, In : Business Practice

Karen Fischer

Though both my business partner and I have worked for several small businesses over the years, in various phases from start-up to established small businesses and have even been a General Manager for one, it was not until we started my own business that I had a true appreciation of what being an executive was versus the business owner. As a business owner, the buck stops with you and are responsible for the overall direction and financial profitability of the company. I had writ...

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Karen Fischer

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