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Our small business blog provides you with articles on our small business consulting and advisory areas:  business, marketing, and sales.  Visit us often, or subscribe to our small business blog, so you can continue to get information, tips, and techniques on topics to help you and your small or start-up business. 

Showing Tag: "marketing plan" (Show all posts)

Should I Create a Marketing or Business Plan First?

Posted by Karen Fischer on Sunday, April 15, 2012, In : Business Practice 

I do find that questions that I see posed on social network sites or asked by clients are usually where I tend to get my inspiration to share lessons learned and today is no different.  Someone posed a question on LinkedIn on whether it would be more beneficial to spend time on a Marketing Plan or a Business Plan and I cringed when I started reading where some readers said they would definitely spend time first on a Marketing Plan.

I am not sure why so many small business owners choose not to ...


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How to Ensure You Are Receiving the Best Services for Your Business

Posted by Karen Fischer on Thursday, October 6, 2011, In : Business Practice 
In the last couple months through providing expertise and advice to a couple non-profit organizations that I have affiliation, I realized just how difficult it must be for small businesses to make informed decisions about the services they purchase from vendors. In one case the organization had been oversold services for their size of business.  In the second case, the board member was trying to make a decision on a quotation without understanding what features they would be receiving for the...

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The Importance of a Business Plan for Small Business

Posted by Karen Fischer on Thursday, June 16, 2011, In : Business Practice 

Though both my business partner and I have worked for several small businesses over the years, in various phases from start-up to established small businesses and have even been a General Manager for one, it was not until we started my own business that I had a true appreciation of what being an executive was versus the business owner. As a business owner, the buck stops with you and are responsible for the overall direction and financial profitability of the company. I had written many busin...
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 We are located in Durham Region, but can service clients across Canada.  Our local service area includes Oshawa, Whitby, Ajax, Pickering, Markham, Toronto, Richmond Hill, Newmarket, Vaughn, Aurora, Mississauga,  Clarington, Peterborough, Lindsay, Port Perry, Uxbridge, Bowmanville, Brampton, Oakville, Guelph, Barrie, Waterloo, Kitchener and all surrounding areas. Outside our local area, most consulting can be done remotely, but when it cannot , travel and living expenses will be applied as required.

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