Showing Tag: "leads" (Show all posts)

Marketing Will Not Provide Instant Gratification

Posted by Karen Fischer on Thursday, March 7, 2013, In : Marketing Practice 
Karen Fischer
Marketing is a phenomenon that is sometimes very misunderstood by some business owners.  In a lot of cases, it is an overhead that many will avoid spending money until they are in trouble financially or their business has been stagnated and is not growing at the pace it was in the past.  This is when they might decide they need to start marketing to get new leads and then when they do not have new prospects flocking to their business after they have tried implementing one market...
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Determining Why Your Lead Generation Campaign Might Have Failed

Posted by Karen Fischer on Thursday, June 16, 2011, In : Marketing Practice 
Karen Fischer

All of us think that  lead generation as a pretty simple concept and yet if you ask 10 different people what it is and how they do it – you will get 10 different answers.   Many believe – we will  market to someone and they will come.   The truth of the matter is they will come if you have put the right lead generation strategy in place for your business.  If you develop a strategy that is right for your target market, that can be implemented within your budgetary constraint...


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