Karen Fischer

Over the years, having worked in marketing for extremely large companies and also for small ones, I found that there are some discrepancies when talking about marketing budgets. Typically in a company the marketing budget should be around 10-15% of your annual revenues, and when a company is starting the percentage is much higher in order to gain awareness in the market.  The truth of the matter as we all know is that is the first budget that finance or investors go after to cut...


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