Strategy for most small business owners is seen a “bad word”. In many cases, rightly so as theyhave been visited by many a consultant that has told them they need a strategy document.  They then engage the consultant who spends a few hours in their business and then writes a four hundred page document that is used as a paper weight or sits in a drawer collecting dust.  In many instances afterreading the document, they are not even sure this document was written for their business. They of...

Have you started considering adding channels to your business model, but you currently do not have the ability to add more staff to handle managing those channels or have the money to create programs needed for a full blown channel program?   There are 2 lower cost channels that you can add utilizing your current staff which might give you a boost in sales with very little investment.  They are Affiliate and Affinity Channel Programs.  Affiliate programs are sometimes referred to as Referral ...

Today there are Software as a Service start-up businesses offering a variety of products and services to consumers and businesses which offer a cost-effective way for both to have access to services they need without the capital investment.

If you are one of those businesses, you are most likely looking for partners and channels to help you grow your business. Like myself , you are probably thinking how excited a potential partner will be to hear about a recurring revenue model and depending o...

A Referral Program can be one of the best and most cost effective ways to generate leads for small businesses, but is highly underutilized.  This is most likely because large businesses implement them and many make it as difficult as possible to participate and understand. For this reason,  small business owners do not feel they have the staff or bandwidth to implement one successfully. They then miss a great opportunity.

We all work on our business networks in hope that people we deal with an...