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Showing Tag: "business strategy" (Show all posts)

Should I Create a Marketing or Business Plan First?

Posted by Karen Fischer on Sunday, April 15, 2012, In : Business Practice 
Karen Fischer

I do find that questions that I see posed on social network sites or asked by clients are usually where I tend to get my inspiration to share lessons learned and today is no different.  Someone posed a question on LinkedIn on whether it would be more beneficial to spend time on a Marketing Plan or a Business Plan and I cringed when I started reading where some readers said they would definitely spend time first on a Marketing Plan.

I am not sure why so many small business owners ...
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How A Business Assessment Can Help Focus Your Direction

Posted by Karen Fischer on Sunday, November 13, 2011, In : Business Practice 
Karen Fischer

Many times within a life of a small business, the owner will wonder why they are not receiving the growth they expect or the business is just not running the way they expected.   The owner may want to look for additional financing, but they know in order to secure the funding, they are going to need to improve the bottom line.   It also could be that they know change needs to take place in the business to be more in line with the times, but are not sure where to start, or the ow...


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The Importance of a Business Plan for Small Business

Posted by Karen Fischer on Thursday, June 16, 2011, In : Business Practice 
Karen Fischer

Though both my business partner and I have worked for several small businesses over the years, in various phases from start-up to established small businesses and have even been a General Manager for one, it was not until we started my own business that I had a true appreciation of what being an executive was versus the business owner. As a business owner, the buck stops with you and are responsible for the overall direction and financial profitability of the company. I had writ...
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Why Having a Strategy and Building a Foundation are Important

Posted by Karen Fischer on Tuesday, June 14, 2011, In : Business Practice 
Karen Fischer

Have you ever been approached by someone saying they can develop a website or a marketing brochure for you for what you truly believe is a reasonable price.  You then have them develop the site or brochure and then you still wonder why people are not visiting your site and you have 5000 brochures in the closet that your sales force or channels never use?  So many businesses feel that having a strategy is for “big business” and is not important to them, but the truth is not h...
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Is Strategy Seen as a Bad Word in Small Business?

Posted by Karen Fischer on Tuesday, June 14, 2011, In : Business Practice 
Karen Fischer

Strategy for most small business owners is seen a “bad word”. In many cases, rightly so as theyhave been visited by many a consultant that has told them they need a strategy document.  They then engage the consultant who spends a few hours in their business and then writes a four hundred page document that is used as a paper weight or sits in a drawer collecting dust.  In many instances afterreading the document, they are not even sure this document was written for their bus...
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Need for a Balanced Scorecard - A Case Study

Posted by Karen Fischer on Tuesday, June 14, 2011, In : Business Practice 
Karen Fischer

I found myself a few years ago landing in a position which in the beginning looked like a complete disaster and ended up being the greatest management learning experience of my life. I found myself working for a small business that was acquired by a large corporation. If anyone has been on the acquired side of this, I am sure you will understand and can relate to the challenges. The day I walked in the door it wasn’t the question of what was going well, but if anything was goi...
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