Karen Fischer
One of the key areas that is very important to understand about your business is your target market.  If you are not sure who you are selling to, this could be the downfall of your business without you even understanding why.  I do not know how many times I have been involved in a networking event and met a business owner that told me that their target market is everyone.  Narrowing down your target may sound limiting, but if you think that your products and services are for ever...

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