Many times within a life of a small business, the owner will wonder why they are not receiving the growth they expect or the business is just not running the way they expected.   The owner may want to look for additional financing, but they know in order to secure the funding, they are going to need to improve the bottom line.   It also could be that they know change needs to take place in the business to be more in line with the times, but are not sure where to start, or the owner could be l...

Have you ever wondered why the marketing that you have implemented in your business has not worked for you or why you are not getting the return on a marketing program your sales group talked you into in order to generate leads? You may have even decided that marketing just does not work for you.

The problem with marketing is that it needs to go hand in hand with your sales strategy and needs to be utilized for your industry, your sector, your specific market, and your geography.  If that has ...