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Our small business blog provides you with articles on our small business consulting and advisory areas:  business, marketing, and sales.  Visit us often, or subscribe to our small business blog, so you can continue to get information, tips, and techniques on topics to help you and your small or start-up business. 

8 Things To Do to Help Maximize the Value of Your Business

October 20, 2011

It is estimated that approximately 60% of the small businesses in Canada today are owned by baby-boomers. Over the next 15 years these business will need to be transitioned to ownership. Estimates are that only 10 to 15% will be transferred successfully. The other 85 to 90% will die and leave room for new market entrants. These are not good odds if you are thinking that your current small business is material in funding your retirement.

Whether you are transferring, selling, adding or buying a business, at some point in time you will need to put a value on that business.  Whether selling a business or gaining additional financing you will want to maximize the value of your business. If you are looking to buy, you want to make sure that the value of the business is sustainable over the long term.

The common theme between investors or lenders is the access to cash and more importantly, getting a return on that cash. As a seller or a borrower the common theme is the need for cash with minimal risk or cost attached. As a seller, buyer or investor common principles begin to emerge. That common principle is what is the best alternative to the considered deal that sits before them. It is good to know the Net Present Value (NPV) concept as deals are usually valued using NPV.

NPV is simple and works well when considering dissimilar options such as buying a business or investing in secure (almost) risk free government bonds. As investments become more risky, the return expected goes up as well. So bonds may trade at 8% yield, however riskier investments would be expected to return 15% or even 25% to compensate for unknowns. The effects of risk and increased expected return rates mean that the NPV value will decrease. Basically this means a $1.00 per year (over 5 years) returned at 5% will be worth $4.33 versus the $3.35 a 15% yield will return in today’s dollars. Lesson learned: the risky your business the less the NPV will be and hence the less you get for your business or can borrow for your business.

There are many factors that go into measuring the riskiness of your business:

  1. The markets you serve – are they easily impacted by recessions? Is it crowed with “me too” products. Is the market growing or in decline. 

  2. Small versus big. Bigger companies tend to offer less risk for investors. Start-up companies tend to be smaller and therefore riskier. Smaller companies do not have the ‘deep pockets’ that larger companies do.

  3. Quality of revenue – more customers paying monthly revenue streams is better than a few companies paying one time non recurring revenue such as professional services or single contract jobs.

  4. Capital and cost structure of business – what percentage of your company is funded through debt or equity. Are the various expense ratios in line with similar companies in your market or industry type?

  5. Other items such as:
    1. Quality of customers and suppliers; are they all your relatives or best friends? How attached are your customers and suppliers in terms of contracts terms and conditions?

    2. Third party interests in your business. There may be multiple partners who have a decision in the acquisition process.

    3. Strength of management team. Often, in terms of intellectual capital, the owner is the company, or there are one or two key people who, without, can materially impact the company operations.

Many things can be done to minimize risk and maximize the value of your company.

  1. The first thing to do is clean up your income statement. Reduce discretionary spending on office parties for your relatives and customers; remove that car expense and other personal perks that have helped you to reduce tax expenses over the years. New owners will not likely see any value in these expenses. This will serve to beef up the cash flow and hence value of your business.  
  2. Clean up your balance sheet. Make sure your assets are reflected correctly on your books. Make sure your technology is not obsolete. Make sure you are only carrying the assets you need to run the business.
  3. Clean up your debt structure. Some debt is good – it provides leverage for earnings growth. Make sure you are not paying for assets that are no longer useful. Make sure any “off the balance sheet financing” (ie: items linked to take or pays, royalties on development etc) deals are identified as they can become restrictive to new owners.
  4. Start creating people depth in your organization. Make sure that one or two people leaving will not collapse your business. Make sure when you leave your customers do not go with you. Also, make sure you have good HR practices employed.
  5. Create solid customer and supplier contracts that reflect terms that would normally be achieved through prudent business practices.
  6. Create operational metrics that prove best practices are being followed and followed well. An efficient, responsive and effective operation provides the capacity to earn that return on investments. Think of this as the catalyst to earning a premium for your business.
  7. Focus on a quality top line. Good revenue is attached to long-term contracts with recurring revenue. Low risk paying customers always return a better yield than deals struck with your in-laws and/or cousins.
  8. Create that business and marketing plan. It provides an owners manual to prospective purchasers and investors on how well run your organization is. It also explains why your business is different from all the other “me-too” offers out there any why someone would say “yes” to you and “no” to the competition. 

The first 2 to 3 items can be well managed with a good accountant at your disposal. The last 5 items require you to work “on your business” not “in your business”. For owners, this is very tough as it means letting go and making tough calls sometimes.

If there were one piece of advice I would like to offer above more than anything else it would be to start early. These issues cannot be resolved a month before you sell or gain financing. Any thorough analysis would show that you’re putting on a façade. Start early and let the culture of your organization yield the results required.

I guess the title should have read “9 things to do to help maximize the value of your business”.

 

Why Are Investors Not Interested in My Business?

October 17, 2011
I had the pleasure of attending the MoneyChase which was put on by ventureLAB in Markham a couple weeks back. There were eighteen presenters who presented to an audience of Angel Investors.  Since I am a huge fan of the Dragon’s Den, this was like a mini-version but up front and personal.

Since one of our services is working with small business and introducing investors, it was a great exercise to listen to the presentations and try to figure out myself why one company would hold an interest...

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How to Ensure You Are Receiving the Best Services for Your Business

October 6, 2011
In the last couple months through providing expertise and advice to a couple non-profit organizations that I have affiliation, I realized just how difficult it must be for small businesses to make informed decisions about the services they purchase from vendors. In one case the organization had been oversold services for their size of business.  In the second case, the board member was trying to make a decision on a quotation without understanding what features they would be receiving for the...

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How To Get the Most from Your Marketing and Sales Efforts

September 24, 2011

Have you ever wondered why the marketing that you have implemented in your business has not worked for you or why you are not getting the return on a marketing program your sales group talked you into in order to generate leads? You may have even decided that marketing just does not work for you.

The problem with marketing is that it needs to go hand in hand with your sales strategy and needs to be utilized for your industry, your sector, your specific market, and your geography.  If that has ...


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Are You Planning to Fail or Failing to Plan?

August 24, 2011
I recently saw a statement on a question/answer board from a consultant outlining why so many start-up businesses fail and have to admit I was not surprised by what was said.   An example given was an internet business that failed because they did not have the funding to support the pull marketing that is required for the business. What was listed was the symptom of why the business failed, but not the reason of actually why.  Another example was a technology company that the “reason” for...

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Canadian Small Business - Do You Have a Website?

July 1, 2011

Only 50 percent of small businesses in Canada have a website and I would hazard to guess that of the 50 percent that do, there is a large percentage of those that have one page with their address or they paid a relative or friend to create a few pages on the fly in their spare time.  Are you one of those people that did just that because someone told you that you needed a web presence?   Unfortunately, if you spent anything for this, it was a waste of money. No one can probably find you becau...


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The Importance of a Business Plan for Small Business

June 16, 2011

Though both my business partner and I have worked for several small businesses over the years, in various phases from start-up to established small businesses and have even been a General Manager for one, it was not until we started my own business that I had a true appreciation of what being an executive was versus the business owner. As a business owner, the buck stops with you and are responsible for the overall direction and financial profitability of the company. I had written many busin...


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Determining Why Your Lead Generation Campaign Might Have Failed

June 16, 2011

All of us think that  lead generation as a pretty simple concept and yet if you ask 10 different people what it is and how they do it – you will get 10 different answers.   Many believe – we will  market to someone and they will come.   The truth of the matter is they will come if you have put the right lead generation strategy in place for your business.  If you develop a strategy that is right for your target market, that can be implemented within your budgetary constraints, and follow-...


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The Difference in a Financial Plan and a Business Plan

June 16, 2011

Be sure when you engage someone to write your business plan that you are going to receive a full business plan and not just a financial plan.   A financial plan is key to the overall business plan but is not something that can really be done accurately until you have done due diligence on your overall business plan which includes:  market analysis, company direction and history, have an understanding of your products/services, product strategy, pricing strategy, promotional strategy, sales st...


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How Did Your Free Business Plan Template Work in Obtaining Financing?

June 16, 2011

There is so much more to a business plan than the right template or format.  A template is nothing more than an outline but together by those who understand what is needed in a business plan and they provide the headings and few sentences on each section.  It is actually the content itself that is most important along with understanding what the bank, grant provider, or investor is looking for in a business plan.  Many entrepreneurs are able to articulate the overall premise of their business...


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 We are located in Durham Region, but can service clients across Canada.  Our local service area includes Oshawa, Whitby, Ajax, Pickering, Markham, Toronto, Richmond Hill, Newmarket, Vaughn, Aurora, Mississauga,  Clarington, Peterborough, Lindsay, Port Perry, Uxbridge, Bowmanville, Brampton, Oakville, Guelph, Barrie, Waterloo, Kitchener and all surrounding areas. Outside our local area, most consulting can be done remotely, but when it cannot , travel and living expenses will be applied as required.

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