Russel Cooke is a Customer Relationship Management (CRM) expert and journalist living in Louisville, KY. His work often explores globalization, business relations, software development, and social media. In his free time, he enjoys hiking, spending his time with girlfriend, and fretting about hockey.Since its invention, social media has slowly but surely infiltrated the lives of all its users. For a medium meant to connect people together over a site-specific interface, social media has evolved into something so much more than that. Its advertisers’ sales pitches have gone from bombastic and obvious, to nearly subliminal, resulting in potential consumers that are more curious than annoyed; something any salesman is looking for.
During this time, the effects that social media leaves on the consumers have dictated the way companies use it, too. Oddly enough, realizing the reach that social media possesses is often underestimated. Many believe it to be a bridge to potential customers, or just a way to personalize the business’s appearance. In fact, a concerted social media strategy can be both of those, and so much more. This infographic, provided by TollFreeForwarding.com, shows the importance of integrating social media into any sales strategy.
Posted by Russel Cooke. Posted In : Marketing and Sales