Karen Fischer

5 Tips For Getting The Most Out of Your Business Social Media

September 18, 2014


I have a client who works with a group of small businesses as their client. While working with them on their own social media, I uncovered that most of their clients will not realize the benefit of social media in their business.This is primarily due to how the sites are set up and how they are actually using them today.This is not an uncommon phenomena, as many businesses  know they need to use social media, but have never been taught what needs to be done, or  have just not had the time to figure it out. I hope this article can help provide some guidance of where to start to get the most out of our social media for your business.

1.  Choosing the Right Platforms For Your Business

It is important to understand where your target market is going to look for you. For the most part, you should look at your industry and competition and find out what platforms they are utilizing.  If you have clients that are B2B, then LinkedIn is a must. If your clients are B2C, then Facebook is one of the main platforms you should consider. Other social media platform choices are dependent on the type of business and what platforms your prospects and clients use. If your business has visual elements, then you should look at Instagram and Pinterest. If you have a business that utilizes video, then you need to set up a YouTube account for your business. Twitter can be used for almost any type of business, but is dependent if your prospects are there. If your target market is only 50 year old males, then there is a good chance that Tweeting is not a part of their day. My business partner and husband is still trying to figure out the hashtag and who came up with 140 characters. You will not find him Tweeting or going to Twitter to figure out what is going on, and the only way to get him to read Facebook is to tag him, so he gets an email. He gets and understands LinkedIn, so that is where anyone will get his attention.

2. Utilize the Platforms You Choose Correctly

Listed below are some of the common mistakes that many small businesses overlook when they are using social media. 
  • If using LinkedIn, make sure you DO NOT set up your business on a LinkedIn Profile. You need to have a LinkedIn Profile of yourself and create a BUSINESS PAGE for your company. Use ShowCase Pages to show off products and events.

  • If using Facebook, do not use a profile  for your business. It  is not made for that purpose and will limit your success. There are different types of pages that you can create depending on your business. Make sure you choose the right type.

  • If decide you are going to be a Tweeter, then make sure that you understand the terminology and use hashtags correctly.
3.  Use Consistent and Branding and Messaging Across Platforms

Your social media pages need to have a professional and consistent look and utilize your company branding. If you do not know how to create the banners or crop images to fit, get someone to help you. There is nothing worse than going to a social media page whose logo is off centre and it does not fit in the space provided. The same is true of seeing a banner that looks like a third grade created it or the image is too low  of a resolution and is fuzzy. When someone visits your social media pages, they going to get an impression of your business just as they would if they visited your website. Let it be the right one.

4. If You Set Up the Social Media Page, then Utilize it or Delete it

If you are not going to use the social media page, then utilize it or delete it. There is nothing worse than going to a Twitter account that is set up for a business and the first and the last Tweet were the same day. The same is true of every site you set up. If you do not have time to utilize it, it is better to take it down until you do.There are tools that can help you save time, but it is essential to understand how to use each social media platform, as there are different audiences.

5. Do Not Just Share Content That Is About Your Business - It Won't Help You

If you are creating a social media site or using digital marketing in general just as a self-promotion of your business, you will be disappointed. You will not get followers or likes if all you are doing is sharing content about what is going on in your business minute by minute or are trying to constantly "sell". That is not the purpose of social media. Social media is about sharing relevant content and showing your prospects and your customers that you are a thought leader and know about your industry and what is going on related to the products and services you sell. It is also  about having a conversation. You can also dispense information about your business, but if that is all you are doing, you need to reconsider that choice.This is the same premise as going to a kid's Twitter feed and it all being about them and what they are doing such as "I am at the mall " and the next Tweet being "I am eating a hot fudge sundae." Both fall into the category of who cares. Make sure your content counts.

Hopefully these tips will help and provide some insight into how to use social media appropriately to get the greatest benefit from your business. As time goes on, we will provide you with more tips and tools to help you in creating the best social media platforms for your business and aiding you in receiving a higher return on your time which is still an investment.
 

Business Productivity Measures Made Simple

July 29, 2014



Ever wonder how productive your organization is?

We have consulted with many businesses and found that on the average, businesses are less than 50% productive. This usually comes as a surprise to the business owner. After the surprise is digested, the usual follow up question is: How did you come up with that number. Here’s how I did it.

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LinkedIn - The Value of Their Post Blog Feature

July 26, 2014

Blown away is putting it mildly of how I felt this morning after posting my first post on the New LinkedIn Feature Blog Post feature. I  had noticed this feature was available a few months back as I watched my peers  and connections using it. I soon  began wondering why  as a  paying customer with a Premium Account why those that are paying nothing are receiving valuable features before those of us that pay. I was especially tickled at the young woman on their support desk's reply that as a P...
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Nurturing the Sale Funnel Using Social Media

July 22, 2014
About the Guest Contributor

Russel Cooke is a Customer Relationship Management (CRM) expert and journalist living in Louisville, KY. His work often explores globalization, business relations, software development, and social media. In his free time, he enjoys hiking, spending his time with girlfriend, and fretting about hockey.

Since its invention, social media has slowly but surely infiltrated the lives of all its users. For a medium meant to connect people together over a site-specific interf...

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Finding The Hidden Costs of Choosing a Manufacturer Outside of Canada

July 6, 2014

I spent time with a client this week and a local manufacturer that is producing their new product.  The reason for the meeting was to understand all of the costs to help the client figure out how to price the product to market.  As we sat there talking about different scenarios with the manufacturer, I started asking myself why we have become brainwashed to automatically think about shipping our work overseas for a better price. This is definitely true if we watch the Dragon’s Den because t...

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June 12, 2014
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When many small business owners start their business, one of the first things that they usually do is look for financing for their business.  When one applies loan, the lender will want to understand a breakdown of how you will use the money.  In most cases the owner is thinking about the capital equipment they need, a mortgage or lease, as well as the inventory for the first month of their business.  In many cases, they completely forget about including funding to cover marketing and genera...

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So You Thought The New Anti-Spam Legislation Was Going to Stop Spam

May 14, 2014


Do you find yourself attending a network event and get home to find that you are now on everyone's distribution list and are being spammed or get emails daily from SEO companies in India?  If you believed the new Canada anti-spam legislation was going to save you, you are mistaken. The new legislation as defined, will require each business owner  to hire their own lawyer to explain all the caveats to them as well as additional people in order to track every email they send to ensure complianc...

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The Math of Bad Service

April 12, 2014



Ever wonder why you get bad service from “customer care call centers”? Blame it on math.

Often customers are talked about as being an investment to the firm. It is easy to understand; a company invests marketing and sales dollars to acquire you and through the money they make from you they can pay for the goods and services they deliver to you. This provides the ROI in the customer investment. In a commodity market such as telecom, it can take anywhere from 6 months to 2 years to see profi...

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Lobbying for Small Businesses in Canada

March 27, 2014


For those small businesses who have not heard of the CFIB or those that are not sure if joining is worth the cost,this article is for you. The greater question to ask yourself - Can you afford not to join. If you are a business that has employees beside the business owner, not joining could end up costing your business greatly in the long run. The CFIB is the Canadian Federation of Independent Business which is an organization that lobbies and advocates on small business owner's behalf agains...
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Changes to Klout Help Business Owners with Content Marketing

February 14, 2014



If you have not used Klout or are not familiar with the tool , it is a social media platform that tracks all of the interactions that you have on Social Media.  When it first was launched, I joined out of curiosity based off friends of mine in the business community sharing the information about Klout scores on LinkedIn. It started out providing a "social media score" for you as an individual, which was  based on the interaction on your Social Media platforms that you utilized.  Though I will...

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