Karen Fischer

Nurturing the Sale Funnel Using Social Media

July 22, 2014
About the Guest Contributor

Russel Cooke is a Customer Relationship Management (CRM) expert and journalist living in Louisville, KY. His work often explores globalization, business relations, software development, and social media. In his free time, he enjoys hiking, spending his time with girlfriend, and fretting about hockey.

Since its invention, social media has slowly but surely infiltrated the lives of all its users. For a medium meant to connect people together over a site-specific interface, social media has evolved into something so much more than that. Its advertisers’ sales pitches have gone from bombastic and obvious, to nearly subliminal, resulting in potential consumers that are more curious than annoyed; something any salesman is looking for.

During this time, the effects that social media leaves on the consumers have dictated the way companies use it, too. Oddly enough, realizing the reach that social media possesses is often underestimated. Many believe it to be a bridge to potential customers, or just a way to personalize the business’s appearance. In fact, a concerted social media strategy can be both of those, and so much more. This infographic, provided by TollFreeForwarding.com, shows the importance of integrating social media into any sales strategy.


Finding The Hidden Costs of Choosing a Manufacturer Outside of Canada

July 6, 2014

I spent time with a client this week and a local manufacturer that is producing their new product.  The reason for the meeting was to understand all of the costs to help the client figure out how to price the product to market.  As we sat there talking about different scenarios with the manufacturer, I started asking myself why we have become brainwashed to automatically think about shipping our work overseas for a better price. This is definitely true if we watch the Dragon’s Den because t...

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Have You Truly Invested In Your Business from the Start

June 12, 2014

When many small business owners start their business, one of the first things that they usually do is look for financing for their business.  When one applies loan, the lender will want to understand a breakdown of how you will use the money.  In most cases the owner is thinking about the capital equipment they need, a mortgage or lease, as well as the inventory for the first month of their business.  In many cases, they completely forget about including funding to cover marketing and genera...

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So You Thought The New Anti-Spam Legislation Was Going to Stop Spam

May 14, 2014

Do you find yourself attending a network event and get home to find that you are now on everyone's distribution list and are being spammed or get emails daily from SEO companies in India?  If you believed the new Canada anti-spam legislation was going to save you, you are mistaken. The new legislation as defined, will require each business owner  to hire their own lawyer to explain all the caveats to them as well as additional people in order to track every email they send to ensure complianc...

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The Math of Bad Service

April 12, 2014

Ever wonder why you get bad service from “customer care call centers”? Blame it on math.

Often customers are talked about as being an investment to the firm. It is easy to understand; a company invests marketing and sales dollars to acquire you and through the money they make from you they can pay for the goods and services they deliver to you. This provides the ROI in the customer investment. In a commodity market such as telecom, it can take anywhere from 6 months to 2 years to see profi...

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Lobbying for Small Businesses in Canada

March 27, 2014

For those small businesses who have not heard of the CFIB or those that are not sure if joining is worth the cost,this article is for you. The greater question to ask yourself - Can you afford not to join. If you are a business that has employees beside the business owner, not joining could end up costing your business greatly in the long run. The CFIB is the Canadian Federation of Independent Business which is an organization that lobbies and advocates on small business owner's behalf agains...
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Changes to Klout Help Business Owners with Content Marketing

February 14, 2014

If you have not used Klout or are not familiar with the tool , it is a social media platform that tracks all of the interactions that you have on Social Media.  When it first was launched, I joined out of curiosity based off friends of mine in the business community sharing the information about Klout scores on LinkedIn. It started out providing a "social media score" for you as an individual, which was  based on the interaction on your Social Media platforms that you utilized.  Though I will...

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Blog Series - 2 Tools to Help You in Your Small Business #2

February 12, 2014

Two Tools To Help You Develop Video Content For Your Small Business

This is the second in our series on Tools to Help You In Your Small Business. The focus of this article is on tools that you can use to generate Video Content for your small business online.

PowToon Videos 
PowToon is a fairly new software as a service offering which allows businesses to develop content videos utilizing animation which are widely seen today in a lot of business videos. There is a free offering as well as two pre...
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10 Tips For Developing A Successful Website.

February 1, 2014

We developed this video using Powtoon which is a software as a service product that allows you to create cartoon videos for your business.  The product is fairly simple to use if you are use to using drag and drop objects and have a basic understanding of video and timing.  

Hopefully you will not only find the video useful, but also get an understanding of how video can be used in your business and does not have to cost an arm and a leg.

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Blog Series - 2 Tools to Help You in Your Small Business #1

January 24, 2014
As a small business owner, it can be overwhelming to do everything that needs to get done in your business having a limited staff and budget. For this reason, it is important to find tools and products that can help make your life easier. For this reason, I thought it might be helpful to develop a blog series that highlighted two products in each article to give small business owners insight into tools and products that are out there to help them in their business; as well as provide some com...

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Welcome to Our New Site and Blog - We have moved all of our content from our previous blog, so a lot of our earlier articles are under August 2013.

About Our Canadian Small Business Blog

Our Canada small business blog provides you with articles and small business advice across different areas of your business and in support of our small business consulting and small business coaching practice. Our business focus is on providing small business content and advice to small businesses in the Canadian market. Our only focus is on Canadian small businesses or businesses outside of Canada who want to do business and provide new jobs to Canadians, but welcome visitors from outside of Canada in hopes that the advice we provide can help them as well. Visit us often, or subscribe to our small business blog Canada, as we will continue providing small business advice, small business tips , and techniques on topics of interest for your small Canadian business, whether you are a start-up or a mature small business. We would also be interested in hearing from you on small business topics of interest, or hearing questions that you might have in areas of your business.


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 We are located in Durham Region, but are able to provide business coaching and business consulting across Canada.  Our local service area includes Oshawa, Whitby, Ajax, Pickering, Markham, Toronto, Richmond Hill, Newmarket, Vaughn, Aurora, Mississauga, Brampton, Oakville, Clarington, Peterborough, Lindsay, Port Perry, Uxbridge, Bowmanville,, Guelph, Barrie, Waterloo, Kitchener, Waterloo and surrounding areas. Outside our local area, most consulting can be done remotely, but when it cannot , travel and living expenses will be applied as required.

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