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Our small business blog provides you with articles on our small business consulting and advisory areas: business, marketing, and sales. Visit us often, or subscribe to our small business blog, so you can continue to get information, tips, and techniques on topics to help you and your small or start-up business.

Browsing Archive: February, 2012

Why Not Knowing Your Target Market Can Cost You

Posted by Karen Fischer on Saturday, February 25, 2012, In : Marketing Practice

How many times have you been asked who your target market is and depending on whether you are business to consumer or business to business, you have answered – anyone or any business? The reality is that this is not true and is usually where a start-up or small business owner can get in the most trouble and end up spending time and money that does not provide you the return you want or need.

What is your target market? If you could select a business or consumer that was a perfect fit for y...
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12 SEO Basic Tips For Small Business Websites

Posted by Karen Fischer on Sunday, February 5, 2012, In : Marketing Practice

Search Engine Optimization is written a lot about, but seems to be greatly misunderstood by most of how it works and what has to be done to make it work for your small business web site. Though I had search engine optimization in my website from the beginning, I couldn’t understand why my rankings were not improving. As a small business owner myself, I looked at the different tools and I couldn’t understand why they cost so much and why SEO professionals charged so much. It was not unt...

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We are located in Durham Region, but can service clients across Canada. Our local service area includes Oshawa, Whitby, Ajax, Pickering, Markham, Toronto, Richmond Hill, Newmarket, Vaughn, Aurora, Mississauga, Clarington, Peterborough, Lindsay, Port Perry, Uxbridge, Bowmanville, Brampton, Oakville, Guelph, Barrie, Waterloo, Kitchener and all surrounding areas. Outside our local area, most consulting can be done remotely, but when it cannot , travel and living expenses will be applied as required.

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