Marketing Consulting 

Our marketing consulting engagements are strategic in nature whether they involve helping you develop a marketing plan for your business, determine why your web or other digital marketing is not performing as planned or develop a channel marketing plan for your sales channels.  Though these are consulting engagements, we perform all our engagements in a coaching manner so that the business owner gets the most impact and help.

  1. Marketing Plan - for developing the overall marketing strategy for your business.
  2. Digital Marketing Plan - for developing the overall digital marketing strategy for your business.
  3. Website & Social Media Plan - for developing the web and social media requirements and strategy prior to having a website developed to ensure you gain a return on your investment.
  4. Channel Marketing Plan - for developing the marketing strategy and requirements needed for your channels to market in ensure maximum success in selling.
  5. Marketing Assessment - for assessment of your overall marketing strategy and overall marketing initiatives. 
  6. Digital Marketing Assessment -for assessment of only your digital marketing strategy and digital marketing initiatives.
  7. Website Assessment - for assessment of only your website.

Marketing Plan

The goal of a marketing plan is to document and provide a blueprint  your business's marketing strategy. A marketing plan provides detail on how you will meet your sales goals through your marketing efforts. A marketing plan should be developed around achievable and measurable defined sales goals.  

The  marketing plan engagement will look at the 7Ps of marketing for your specific business: Product, Pricing, Promotion, Placement, Positioning, Packaging, and People. In addition the plan will look at other areas that affect you meeting your sales goals.  

Marketing Plan Includes:

  • Sales Goals
  • Market Analysis and Target Market
  • Competition
  • SWOT Analysis
  • Corporate Branding
  • Products / Services
  • Pricing 
  • Promotion
  • Packaging
  • Positioning
  • Sales Incentives 
  • People
  • Milestones
  • Marketing Budget
  • Implementation Plan 
  • Metrics

Target Client

  • Businesses who are looking for help in developing the marketing strategy in order ensure that they can meet their sales forecast and financial revenue targets.

Digital Marketing Plan

The  goal of a digital marketing plan is to document your digital marketing strategy and how it  will be implemented in your business in order to meet your revenue targets.  A digital marketing budget and implementation schedule will be developed as well an outline of the required resources.  One of the keys to success is to implement the right digital marketing mediums for your particular business, target market and industry.

Digital Marketing Plan Includes:

  • Target Market 
  • Online Competitors
  • Relevant Keywords and Analysis
  • Social Media Platforms
  • Website
  • Google Adwords,  Social Media Advertising and Landing Pages
  • Banner Advertising
  • Email Marketing
  • Search Engine Optimization
  • Budget 
  • Implementation Plan

Target Client

  • Businesses who are looking to invest in digital marketing and want to ensure they have the greatest chance of success.

Website and Social Media Plan

The goal of a web plan is to document all of the requirements needed for your website from a marketing perspective.  Why websites end up costing more than expected is because requirements are developed on the fly and every change ends up costing you money.  It is better to sit down and develop a plan of requirements based on the goals you want to achieve and provide a developed plan to your web company. This will ensure that you receive accurate quotations from the web companies you ask to quote and it will also ensure your website includes the requirements you need for your business at the price quoted. 

The goal of a social media plan is to help you develop a social media strategy for your business so that you have the best chance of success in implementing social media within your business. A social media plan will help you in determining who you are going to be targeting, determine what social media platforms should be used and gain an understanding of the content that you need to share and develop to gain a following.

Website and Social Media Plan Includes:

Social Media 
  • Development of Target Personas 
  • Platforms
  • Who to Follow
  • Determination of Content 
  • Scheduling of Content
  • Resources
  • Metrics  
  • Tools to Use 
  • Objective and Goals of the Website
  • Corporate Branding
  • Target Market
  • Outline of Competitor's Websites
  • Other Considerations: Mobility, Accessibility, Ecommerce, Forms 
  • Navigation/Site Map
  • SEO considerations / Keyword Analysis
  • Page Features and Content Outline

Target Client

  • Businesses who are looking to invest their time in having a new website developed and are interested in implementing social media in their business and they want to ensure they have the greatest chance of success.

Channel Marketing Plan

The goal of a channel marketing plan is to help create awareness and interest of your channels in the products and services that you want them to sell. 

A sales channel is how you actually bring your products to services to market. If you sell through other parties outside a direct sales force, it is important that you have the marketing in place to support your channels in selling your products and services. Since outside channels are not part of your business and for the most part will sell multiple products, it is important that you equip them what they need in order to be successful.  

If you have a direct sales force in addition to indirect channels, we can accommodate incorporating them into this plan, so you do not have separate plans for your sales.

Channel Marketing Plan Includes:

  • Branding  Allowed by the Channels
  • Marketing Materials are Available for Channels
  • Channel Support Contacts
  • Market Development Funds and Co-op Development and Process
  • Events Focused on Channels
  • Sales Promotions 
  • How You Plan to Provide Ongoing Marketing Support (Extranet, Sales Guides)
  • Channel Program Outline
  • Budget 
  • Implementation Plan

Target Client

  • Businesses that require help in the development of their channel marketing strategy for their channel partners.

 Marketing Assessment

The goal of a marketing  assessment is to evaluate your  marketing efforts in detail within your business. This will require one on one interviews with individuals who are responsible for the marketing efforts within your business as well as with the business owners / stakeholders.

The marketing  assessment will determine if there are improvements or changes that could be made within your marketing  in order to increase your revenue, customers, and growth in your business. You will be supplied with a detailed report of the analysis, as well as recommendations in list of priority. 

Marketing Assessment Includes:

  • Branding 
  • Positioning
  • Products and Services 
  • Pricing
  • Packaging
  • Placement
  • SWOT Analysis
  • Promotional Marketing Efforts (Online and Offline)
  • Marketing Budget and Spending
  • Marketing Metrics

Target Client

  • Businesses who do not feel they are getting a return on investment out of their marketing effortsin order to meet their financial goals.

Digital Marketing Assessment

The goal of a digital marketing assessment is to evaluate all of the areas of your online presence to determine why your digital marketing efforts are not performing in the manner expected.  This will require access to all of your digital marketing platforms and metrics, including Google Analytics and Google Webmaster Tools. We  will need to interview anyone that is responsible for developing  digital marketing content as well anyone responsible for implementation of any of the digital marketing mediums used within your business, whether that is inside or outside.

The digital marketing assessment will consist of the analysis performed on your digital marketing mediums as well as recommendations for improvements. This will be provided in a detailed report to the client which will be explained and presented in detail to the client. 

Digital Marketing Assessment Includes: 

  • Target Market / Personas
  • Social Media
  • Website 
  • Keyword Analysis
  • Search Engine Optimization
  • Content
  • Email Marketing 
  • Online Advertising / SEM Marketing
  • Analytics / Tools

Target Client

  • Businesses who do not feel they are getting a return on investment out of their digital marketing efforts.

Website Assessment

The goal of a website assessment is to evaluate and determine the performance of your website and assess why you are not receiving the desired results you expected.  We will need access to Google Analytics and Webmaster Tools as well as be able to talk to your web provider and anyone who updates your website.

Website Assessment Includes:

  • Branding, Design, and Layout
  • Integration with other Digital Marketing
  • Blog
  • Navigation
  • Keyword Assessment
  • SEO Usage
  • Mobility and Accessibility
  • Features Used / Not Used
  • Content
  • Links to/from other Websites
  • Google Analtyics / Webmaster Tools Analysis

Target Client

  • Businesses who do not feel they are getting a return on investment out of their website.
  • Businesses who are considering major changes to their site who want to ensure that the changes they ask for will provide the return on their investment.

Tactical Marketing Consulting

If you are looking for more tactical marketing services, please visit our Business Assistant Virtual Services. We offer tactical services through this service, so that we are able to offer services more cost effectively for clients, as they are offered remotely.

Our offices are located just outside Toronto within the GTA. We are able to provide many services to businesses across Canada remotely.

Our local service area includes:  Toronto, Peterborough, Bowmanville, Lindsay, Kawartha Lakes, Orillia, Clarington, Oshawa, Whitby, Ajax, Pickering, Port Perry, Uxbridge, Scarborough, Markham, Aurora, Newmarket, Bradford, Richmond Hill, Vaughan, Brampton, Mississauga, Burlington, Oakville and surrounding areas.

Contact us if you are outside our local service area and require service in person.

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