Small Business Consultant and Advisor

MARKETING CONSULTING AND ADVISORY SERVICES

IMPROVING YOUR IMAGE AND AWARENESS WHILE BUILDING GROWTH FOR SALES

The marketing consulting practice area for small business is focused on determining the marketing direction and requirements of your business. Marketing is a term that if you ask ten people you will get ten different answers.  Some will say it is their marketing brochure, some will say a web site, others advertising and public relations, and today you will even hear social media.  The fact is all are correct but marketing is much more.  It is how you position your business, present your business to your clients, tell your target market who you are and what you do, and is even how you price your products.  Having a brochure that does not clearly tell your clients what they need to make a decision, or having a website that cannot be found without knowing your company name is not a good use of your hard earned money. The key is determining the right marketing strategy for your small business.

It the marketing consulting practice area, we will work with you to help you look at your business and articulate to your clients who you are and why they should buy from you, along with choosing the right marketing mediums which will work for your particular business, industry, and geographic region.  For example, using social media in an industrial environment that is made up of men that are fifty and over is not a good use of your time even if this is a low cost medium as men over fifty do not use social media to make business decisions for the most part.

Corporate  and Product Marketing Consulting

Corporate and Product  Marketing focuses on corporate branding, positioning your company and products in the market and against your competition, how and what you communicate to your prospects and customers, where you market your company and products, and how you price your products.  It is very important that every company, no matter how small has this in order to differentiate yourselves and let customers know exactly who you are and what you do.

• Develop with you an overall vision and mission for your company along with a value proposition to position yourself against your competition.  This information will be used in all your marketing materials.
• Develop with you a corporate and product identity that is right for your company along with engaging the right partners for the actual graphic creation, colours and look for your company.
• Develop with you a communications plan that is specific for your company and market,  along with the industries you serve.
• Develop a product marketing strategy for your products and services.
• Aid in the development of pricing models for products where you require help based on costing, competition, the market, and other alternatives available to your prospects.

Direct Marketing Consulting and Lead Generation

Direct marketing consulting and lead generation focuses on marketing campaigns and generating qualified leads for your sales force.  This can be through advertising, direct mail, email campaigns, telemarketing, events marketing, web marketing, voice marketing or a combination of different mediums.  It is important to choose the right mediums that work for your customers and even more key to have a plan in place of how your sales reps will engage the client once you get the lead.  So many campaigns become a waste of time and money due to a lack of leads being lost by improper and timely follow-up by the sales force, so is important that this is well defined at the time of the campaign.

• Develop with you marketing campaigns and choose the right marketing mediums to yield the best results for your company.
• Develop with you the right call to action for your campaigns in order to grab your prospect's attention.
• Develop with you the tracking mechanisms and processes of how leads will be handled once they are received by your sales force, so that you are able to see the return for the money you spent on the campaigns.

Online Presence Marketing Consulting

Online presence marketing today includes any type of marketing that is associated with the Internet.  This includes your company website, social media, newsletters/email marketing, search engine optimization, Google Adword campaigns, and blogging to name a few.  It is important that your online presence marketing is integrated into your overall marketing and that you choose the right online mediums that will work for your business.  It has been stated that way over 50% of all buying decisions today by customers is based on prior online search on companies and products, so it is important that you are found online and that your online messaging articulates your corporate messaging to your potential prospects.  

Develop with you your online presence direction and determine what online mediums will work for your business.

• Develop with you our online presence content so that your prospects can find you on the web.
• Develop with you how to get and track leads you receive through your online presence marketing

Find out more about having the right online presence.