Small Business Consultant, Coach and Advisor

 MARKETING AND SALES STRATEGY

MOVING YOUR MARKETING AND SALES EFFORTS FORWARD

 It is usually the sales and marketing areas within a small business that cause the business owner the most issue.  In order for your small business to see significant growth, the right marketing needs to be utilized within in the business to drive prospects and the sales force needs to be able to track and close the leads they receive from marketing.  When a business starts out, there may only be one sales rep in the business that is doing many other tasks, but as the business grows, a sales cycle needs to be followed and processes need to be in place to track the leads of your sales force. The reason is so the business owner or finance group know how the business will be performing not only in the current month but well beyond.

If you want to take your business to the next level, it is sometimes a good idea to figure out what it is going to take to increase your prospects and close the sales you need to take your business forward and increase your current growth.   It is important that marketing and sales is looked at in relationship to your business as there is not one recipe for success. This will differ by industry, target market and geographic territory. It is also important to look at what you can do with your current budget and your current staff as well until results are improved in order to increase both.

A marketing and sales strategy should look at what marketing initiatives and programs should be implemented at going forward for the particular business including the processes to measure success.  This will be done by looking at the business, industry, target market, geographies, competition, and SWOT analysis in order to determine what will work for this business.  On the sales side , a go to market strategy will be developed for your products and services, determine what channels are appropriate for the products and services, look at the street as well as channel pricing,  determine how sales reps are compensated in order to get optimum performance, and develop sales processes and tracking to be able to project sales in  the current month accurately  and build a pipeline going forward.

How Can RK Fischer & Associates Help?

RK Fischer can help you develop the right sales and marketing strategy to move your business forward.  

Individual Engagements

Marketing and Sales Strategy and Plan

Work with business owner and key stakeholders to understand the business and develop a marketing and sales strategy document which can be implemented successfully to increase revenue by implementing the right marketing for your small business and by increasing efficiencies in the sales organization so you get the return for your marketing spend by closing sales.

Includes

• Meeting with business owner / stakeholder to understand business
  
  
• Develop a marketing and sales strategy which can be implemented by the small business
  
  
• Provide the first year marketing and sales plan and budget for the company 
  
  
• Develop measures in order to track the return on investment