Small Business Consultant, Coach and Advisor

LEAD GENERATION ENGAGEMENTS 

INCREASING YOUR SALES THROUGH QUALIFIED LEADS

Lead generation can be accomplished in many ways and it depends on your business and your target audience which campaigns will work best for your business. Lead generation campaigns can be implemented through telemarketing, direct mail, fax, email, voice, SMS, events, or through promotions and advertising. For example, choosing an SMS campaign to target consumers over 50 years of age, would not yield the best results.

The goal of any lead generation campaign is to generate new prospects and eventually customers for your business. The key to success is choosing the right campaign and making sure your sales team follows up in a timely manner, as leads can go cold quickly and you need to keep their attention on an ongoing basis. Once you have lost the lead, it is gone and will probably not get the chance to regain the lead once it is cold.

How Can RK Fischer & Associates Help?

Many small businesses struggle with not having the staff and bandwidth to implement an effective lead generation campaign, so when business slows down, there are not always enough leads in the pipeline to get momentum going again quickly. We can provide you options for generating leads and help you create the campaigns along with the processes to help keep your prospects interested until they are ready to buy.

Individual Engagements

Lead Generation Strategy

Work with stakeholders of the sales function to develop a lead generation strategy for the business. This will be a one year plan including the campaigns, the processes, the tools, and the metrics required to be successful within your budgetary requirements.

Includes

• Meeting with stakeholder of sales to understand budgetary requirements, target market, and sales group dynamics.

• Develop a plan that lays out a strategy for successful lead generation within the business.

• Includes a one year calendar of lead generation events that fit within the current budget along with proposed budget for future years to sustain continued growth.

• Includes processes for lead tracking , lead follow-up and the metrics to put in place determine the success of campaigns

• Working with sales stakeholder and/or sales reps to implement the lead generation strategy within their business.

Telemarketing Campaign

A telemarketing campaign is only as good as the follow-up on the leads generated. This campaign includes setting the objectives up front, determining tracking mechanisms and processes for follow-up prior to the campaign starting. It then includes the components of the telemarketing campaign and the additional follow-up to ensure the leads you generated who are not ready to buy now are nurtured until they are ready to buy so they are not lost.

Includes

• Development with sales stakeholder of objectives of campaign and processes for follow-up/tracking after campaign

• List of 1500 targeted prospects that can be used for one year by client

• Develop of script with client and 4-6 questions

• 30 hours of calling of targeted prospect list

• Follow-up after telemarketing campaign to determine next steps for leads captured.