small business consulting Small Business Consultant, Coach and Advisor

CORPORATE BRANDING ENGAGEMENTS  


PROJECT THE RIGHT IMAGE TO YOUR CLIENTS


Corporate branding is how you present and represent your business to your prospects and customers.  Branding is much more than a logo, or a look or what corporate colours you use.  It is how you position your business internally to your employees and externally to the market.  It is how you distinguish yourself from your competition and define your value as an organization and much more.

The key to corporate branding is consistency across the board within your business, so that customers and prospects identify with your brand and what you do.  It is important to be able to articulate your messaging to your clients so they understand what is important about your company and products and to see consistency, including what image you want to portray to your prospects and customers in everything you do, write and say.

How Can RK Fischer & Associates Help?

Companies are at different stages of requiring help with corporate branding.  Some may have not started and others may need to adjust or add elements to  their branding in order to attract the customers they require.  We can help you at whatever stage exists within your business.

Individual Engagements

Basic Corporate Branding

Work with business owner to determine what is the short and long term view of the company and what message they need to portray in the market to attract the right clients.

Includes:

  • Interview business owner and get an understanding of the business
  • Develop corporate mission and vision statements with business owner
  • Develop a company tagline.
  • Develop value proposition statements for the company
  • Develop several corporate overviews of varying lengths  that will be used  in marketing, directories, advertising and other mediums
  • Develop a corporate branding guide for the company.

Logo and Design

Work with graphic design partner to develop a corporate  logo incorporating a tagline  for your business based on corporate branding.

Includes:

  • Have 2-3 designs developed and provide feedback to the business owner on how each fits into corporate branding
  • Have business owner select the desired logo.
  • Deliver high and low quality resolution files.


Stationary, Envelope, and Business Card Layouts

Work with graphic design partner to develop  stationary, envelope and business card layouts, that are based on corporate branding.


Includes:

  • Have 2-3 designs developed and provide feedback to the business owner on how each fits into corporate branding
  • Have business owner select the desired layouts.
  • Deliver files which will be used for printing.


Corporate Brochure

Work with graphic design partner to develop a corporate brochure that is based on corporate branding which includes writing as well.


Includes:

  • Have 2-3 designs developed and provide feedback to the business owner on how each fits into corporate branding
  • Provide  design and writing for a corporate 4 colour brochure not to exceed 4 pages incorporating the corporate branding.
  • This includes writing with 1 revision 
  • Deliver files that will be used for printing including PDF high and low resolution files

 We are located in Durham Region, but can service clients across Canada.  Our local service area includes Oshawa, Whitby, Ajax, Pickering, Markham, Toronto, Richmond Hill, Newmarket, Vaughn, Aurora, Mississauga, Peterborough, Lindsay, Port Perry, Uxbridge, Bowmanville, Brampton, Oakville, Guelph, Barrie, Waterloo, Kitchener , Clarington and all surrounding areas. Outside our local area, most consulting can be done remotely, but when it cannot , travel and living expenses will be applied as required.


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Why Do I Need Corporate Branding? 

 To articulate your company message and direction to your prospects and customers

To provide a consistent image and position that is recognized in the market

To stand out from your competition

To provide understanding internally as well as externally of who you are as a company

To show your prospects and customers your overall corporate values