Karen Fischer, Principal

Karen Fischer


 


 

























Rudy Fischer, Business Advisor

Rudy Fischer

ABOUT US 

Karen has 20 years of success in marketing, sales, and channel development within the hi-technology, business services and manufacturing environments. Six of those years were in executive roles in the start-up and small business environment.  She has held executive positions with Aizan Technologies, Mailing Innovations, and Poynt. 

Whether she is managing departments, teams, or projects, she has superb problem solving and multi-tasking skills. She produces measured results by using clear communication methods and proven business processes to keep internal and external teams motivated, on track, and within budget. This is extremely important in working with start-ups and small businesses which are faster paced environments with fewer staff and smaller budgets.

Karen has a strong sales and marketing acumen from both a strategic and tactical perspective. She is  someone who sees the big picture and can not only develop but execute a strategy and plan.

She is someone with a strong aptitude to build and develop relationships with partners and customers as the true foundation of success is being a true partner to everyone you deal with in business.

Karen has a strength and passion in helping small businesses and start-ups to be successful in growing, obtaining new financing, merging or acquiring another business or selling their own business. 

In addition, Karen has also held various marketing, product management, channel development, customer support, and sales roles at Cognos, Corel, Entrust, and Mitel, and Siemens Canada

Karen has a B. A. in psychology and  a minor in computer science.

Karen is also an external consultant for the Business Development Bank of Canada and serves on the membership committee for the Ajax Pickering Board of Trade.




 


 

Rudy has over 25 years’ experience in the hi-technology sector in manufacturing, engineering, product management and marketing disciplines. He has held executive management positions with Everlink Payment Services, Rogers Communications, Sprint Canada, Nortel Networks, Newbridge Networks and Mitel, where he was responsible for various business units.

Rudy has experience in both telecom/data and payment services industries.

  • Driving new product development including business case development with a drive towards success and product profitability
  • Creation of value propositions covering product features, channels, pricing, key messages for promotion and packaging/bundling in driving multiple go to market activities
  • Operating in an interdisciplinary role, where bridging gaps within a company between oriented teams of different expertise, such as engineering, operations, and business such as sales and marketing is important
  • Translation of business objectives into engineering requirements
  • Translation of  technical capabilities and limitations of a product back to the Marketing and Sales organizations
  • Planning, utilizing a balanced scorecard approach
  • Development of strategic and tactical plans that link corporate profitability, key strategies and objectives, organizational activities and measures to ensure progress and success

Rudy’s expertise is in planning, managing and marketing products through all stages of the product lifecycle including setting strategic direction along with the building and directing of the teams who will accomplish the necessary goals.  Rudy’s core areas of expertise are:

Rudy has launched and been responsible for marketing many new products into market including small business voice systems, wireless solutions, data centres, enhanced voice services, fixed mobile convergence, card payment solutions, and financial transaction acquiring solutions.

Rudy holds the designation of Certified Management Accountant (CMA) and an Electronics Engineering Technology Diploma, and is a graduate of the Ivey Executive Marketing Program. Rudy also serves on the Board of Judo Ontario and holds the position of VP Marketing and Promotions.


 

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